How and why I started this…

In 2017, the Universe was telling me to never take one more day for granted.

I had lost my dad, my father-in-law, my nanny and my mom got diagnosed with cancer, followed by 2 heartbreaking miscarriages… and I’m here to tell you mama, life is PRECIOUS.

What helped me get out of the darkness, was the support from my mom tribe. I had paid to join a group with each child and struck gold when I did. I had my mom tribe to pull me out of the darkness.

Because I was living each day now with an awakening to find me amidst the chaos, Avenue Mama was born. I started journaling what I was grateful for and saying affirmations every day and my life started to change. I went through 2 rounds of Whole30 to get physically and mentally healthy. I spent time in therapy and also hired a relationship coach and a business coach. This digital community that I created has one goal: to remind moms that there is an alternative to mom guilt and overwhelm. It takes discipline and a conscious effort to be open to learning new habits that I’ve used in my self-care journey, but we all can design a life we love.

Avenue Mamas believes that we are first individuals, before we are “Mom.” We are on a mission to change the narrative that we have to be everything, to everyone. Untrue. We can an amazing mama and pursue things that set us on fire (in the good way)! We have workshops that focus on specific challenges that mamas face, and get unstuck together.

I’m so glad you found us, mama!

With light and love,

Annie Vovan, Pharm.D.

Wife, Mama of 2, auntie to 27. Daughter, Sister to 6, Retired Drug Dealer,  Photographer,

For more about the journey to creating Avenue Mama, I was honored to be featured on these podcasts:

Expressing motherhood Show/Podcast

Light and Life Live - By Danika Brysha

Embraced Podcast

Courageous Wellness

Los Angeles, 2019





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