Let’s start off with a story about “B- Minus Level” work….
She put out a book with grammatical errors and probably spelling mistakes. It was a book about weight loss, and she had the answer.
Was the book perfect? No, and she published it anyway.
When she would get letters from readers who followed her tactical weight loss advice, she was so glad she put it out there to be read. Readers realized that their weight wasn't the issue, but it was how they perceived themselves was the root of the problem....and then the pounds melted away.
Brook Castillo calls this type of work, her "B minus level work." She knew her SOLUTION, publishing the book, was more important than a possible bad rap from the Grammar Police.
Getting your vision out of your head and into the web at a B minus level will create more impact, than not doing anything at all.
For months now, I've been talking to you mamas about your dreams and goals. And, I have paid close enough attention to know that many of you feel stuck. Many of you feel like you've lost yourself to motherhood and you actually have a little bit of time for yourself but not a clue what to do with it. you are ridiculously good at solving a problem, yet you haven't shared it with the world. self-care is starting to be a priority and now you are READY. If you are out of survival mode and if you have a business idea that hasn’t seen the light of day, then let’s talk.
I encourage you to not just build a business, but build a BRAND. I get it…
You feel like no one will buy from you.
You worry about what other's may think.
You feel like an imposter.
You don't have time nor the bandwidth to get thing up and running.
And worse, when someone comes out with a similar solution to the idea you are solving that is just mediocre....you scream inside out of frustration that you know a better way!!!
I have created a hands on, action packed workshop so you can get out of your own way. This workshop is not for those with just a dream. This workshop is solely for moms with a mission and purpose who want to make an impact, solve a problem and have a product or service to share with the world.
This is an INCREDIBLE time to be an online brand. We are just at the beginning of the age of the internet and so it is vital to have the online presence and show up to the right people at the right time with the right message.
This is what I know from starting a few businesses myself:
1) The more value you can offer your customer or client, the more you will stand out to them.
2) Drop your ego, and everything changes.
3) Solve their problem, and you will gain more trust.
4) Create an incredible experience by anticipating their needs.
I am a practitioner when it comes to business. Maybe you are in the corporate world now and have a passion for something in the online space. I have worked in the corporate setting for 12 years and for 10 years, I was a manager and hired and fired many people who were doing marginal work at Kaiser Permanente. I also created systems for efficiency. Your experience in all the jobs you’ve ever taken can be harnessed and part of your brand.
I am also a dreamer. When my ex-roommate and I started dabbling in event design, we started cooking food for our clients... and eventually she and I catered private events for years at Hoag Hospital in Newport Beach and Saddleback Memorial Hospital in Laguna Hills. We even catered a 400 person wedding reception and our highest earning one night was for a private dinner party, where we commissioned $10,000 for a party for 30 guests, say what? We marketed our brand to be the “done for you” catering company. We’d come in, decorate your house, feed your guests, clean up and do it all over again. What are you passionate about that can be part of YOUR brand?
I am also a fighter, and I know you are a mom like me that doesn’t want to get lostin motherhood. I fought with my husband with my goal to starting a business where I could create income as a freelance photographer, retire as a Pharmacist after my 2 kids were born to have my own schedule to raise our children. I had zero education on online marketing, social media, and how to operate a camera and so I put my head down and worked and worked and worked. This year I have shot over 100 photoshoots, and at the time of this blog post, I still have 29 more to go in the next few weeks. I can show you what I’ve done in building my brand.
Success is built on a pile of failures (either Seth Godin or Brooke Castillo said this). And when you want to quit this business that was birthed out of love, that's when you have to fight for your dreams THE MOST.
And, I know this to be true.
A dream is not a business unless you can measure an outcome, evaluate it, make changes and offer your service or product again while making better and better. Unless you put it out there to be discovered, your dream will continue to be on the back burner until you and your B- effort, take that leap.
I only mention my past ventures because I don't want you to waste the time, make the mistakes, and focus on the wrong things that I have done for YEARS.
What would happen to our neighborhoods and community if more moms could pursue a business that lights them that creates financial freedom and joy? Imagine when your light is bright, you will effect the people around you… and this ripple effect will be tremendous for the next generation, and the next. You are your brand, and you have a gift to share, so don’t wait longer.
If working with me sounds of value to you, sign up here to get details to my last mompreneur workshop in 2018 all about BRANDING and speaking to the people YOU want to serve. Even if you churned out a B minus level website and social media presence, you will impacting your ideal client or customer by making your services available.
I hope to see you there!